Posts Tagged ‘values’

The Importance of Guiding Values

Monday, October 8th, 2012

Join me as I share the next video in our Inspired Business Video Series: The Importance of Guiding Values

Until next time,

Make it a Profitable day.



Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter


Wednesday, January 19th, 2011

Ever try to go on a family vacation with a teenager or two who were “forced” to come along and

not buying the idea that “this will be a great adventure you don’t want to miss?”  How well did that work for you?

Empty Train Station

You’ll get the same results in your organization if you don’t engage and enroll others in your vision.  It’s not enough to hand them the annual organizational goals and say, “Let me know how you plan to achieve your accountability tasks.” They have to understand the direction you’re heading and the values you’ll be basing your decisions on.

Over the past couple of weeks, we’ve been talking about the importance of vision and values and how to know if your vision is strong and the right one for you.  Today, we’ll discuss the next important questions:

  • Do those around you share your passion and vision?
  • Are your organization’s values relevant to your employees?
  • How do those values and vision translate to your customers?

“Great leaders cannot delegate two things:  believing in the vision and inspiring others to share the vision.”  Business Evolves, Leadership Endures authors continue, “Most great leaders share three traits, drive and commitment, vision and the ability to communicate.”

Once you’re clear about your own Vision Statement and Values Statement, it’s crucial to align your Passion and Values with those around you, whether it’s your life partner or your business partners, and employees.  How can you ask those around you to support your vision if you don’t know how it aligns with theirs?

You don’t have to have the same vision and values, but they need to compliment and support each other.  For example, your vision may be to build a company that you can sell and retire.  Your employee’s value may be college education for her children.  Both values can be supported by a profitable, well- managed business venture.

An alignment and inclusion of the vision and values of the organization with those of the staff lead to empowerment, buy in, and initiative. Vision is essential to define explicitly an organization’s long-term ambitions.  Meanwhile, planning connects the vision to the company’s core purpose, goals, strategies, and tactics.  As a result, everyone should know where the business is headed, what needs to be accomplished, and how things will be done.

When I work with organizational teams to draft a joint Passion and Values statement, I hear such comments as “Wow, it’s good to know that we’re all on the same page”, “This will really eliminate the chaos”, and “I really feel like I’m an important part of my organization.”

Although we are just beginning to see evidence of this in Colorado, futurists are saying we are nearing a time of shortage of trained, skilled workers.  In their book Impending Crisis, Too Many Jobs, Too Few People, authors Roger Herman, Thomas Olivo and Joyce Gioia tell us that the top two strategies for attracting and retaining good employees are: Creating and instilling core values for the organization and taking advantage of vision and planning.

If now is the time for you to enroll those around you in supporting you and your dreams, I suggest:

1.    Identify who should be included in a joint visioning/values session.  Who will be key in supporting your vision and who will be directly impacted by it?  It might be your entire organization, your management team, your board of directors, your life partner, or if you’re a sole proprietor, your family.

2.    Invite them to meet with you for an uninterrupted 1-2 hour session and ask some key, open ended questions such as: What is the highest vision for our company?  What purpose do we serve?  What are some of the values that are most important to us?

3.    Now, ask them, “How do your dreams and values fit into what we’re doing as an organization?”  “What gives your work here meaning and purpose?”

4.    Ask everyone to share their answers and record them on a flip chart.

5.    Look for themes, similarities, and ideas to move forward.

6.    Draft a joint Visions and Values statement.

Join us next week as we take a deeper look at staying true to your vision.

Blessings and Peace,


P.S. If you feel good about your vision and would like to start manifesting that vision check out our upcoming 5 week Tele-Seminar Series: The 4 Pillars of Spiritual Entrepreneurship beginning in early February.


Marla Riegel is the founder of The Inspired Business Center based in Lakewood Colorado. The Inspired Business Center collaborates with Entrepreneurs and Executives to transform their companies through a balance of practical spirituality, value-centered leadership and consistent profitability. Our team of experts guides clients on a path starting with an articulated, shared stakeholder vision to the results of fulfilling their organization’s purpose, satisfying customers, increasing profit margins and enhancing owner equity. Our approach combines purposeful people, best business practices, and proven systems.

You are welcome to more fully explore “Where Spirituality, Leadership and Profitability Meet” by visiting:

Photo Credit:

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter