Posts Tagged ‘Entrepreneur’

Improve Profits/Enrich Lives: The Economic Power of a Spiritual Work Environment.

Wednesday, April 6th, 2011

Business is filled with people we would like to partner with, people we feel forced to partner with, and people we would rather have nothing to do with. The challenge is not determining which person falls into which category but rather finding ways to meet each person we interact with as a friend. Granted we may not be able to greet them as our best friend, but a friend none the less. Along the way we may find that those we thought of as marginal friends become better friends and good friends become great friends. Here at The Inspired Business Center we believe that every client, customer and partner has the potential to become a great friend and even more a great collaborator.

During the past month we have been looking at some of our collaborators The first thing to remember is that collaboration is truly a two way street. In order to attract great collaborators to our business we must also be great collaborators in return. The second aspect is to have a deep understanding of what our collaborator does, believes, and more importantly how they are accomplishing their mission and fulfilling their vision. Finally we have to become great friends to be great collaborators.

Collaboration can be defined in various ways, however we choose to look at collaboration as working towards a shared mission or vision in such a way that no one player is positioned above or below any of the others. This implies that all parties will equally share their resources, talents, and creativity. We can also hold an expectancy to share in the profits, expanded market exposure and social recognition once the mission and or vision is realized.

How then does one find others to collaborate with? This is a challenging question. There is no phone directory of honest, reliable, trustworthy collaborators that share our values, mission and vision. Finding a great collaborator is not something you wake up one morning and decide to recruit into your organization. There is no web site that allows you to search for conscious entrepreneurs or organizations that are truly creating sustainable products. Here is where the heavy work comes in. As a leader in today’s world you must be open and aware of trending topics, concepts and leaders within your industry. You have to take time to surf the web, take a risk on a new book, and engage with the ever increasing stream of tele-seminars.

We believe that as an organizational leader, part of your position requires you to research other thought leaders and explore the growing edge concept and processes prevalent in today’s business world. That is exactly how we met Tom Zender.

Tom has led a very busy life. He is a recognized spiritual leader and corporate executive with decades of success, Tom has held management positions at General Electric and Honeywell, and was a Senior VP in NYSE and NASDAQ listed corporations. He is President Emeritus of Unity which serves over three million people of all faiths worldwide. Tom’s entrepreneurship helped birth several technology companies. His corporate board experience includes NASDAQ and Toronto Stock Exchange listed companies – plus nonprofits such as the Association for Global New Thought, Evolutionary Leaders, Forum for Corporate Directors and Ottawa University. He will also be sharing an hour of his time with us on May 5th.

Not long ago Rev. Marla approached me and asked if I had heard of Tom’s book God Goes to Work. I had not and so she picked up a couple of copies and suggested that The Inspired Business Center team members become familiar with him and his work. She set about contacting Tom and over the past several months we have begun the process of creating a business friendship and collaboration. We’re excited Tom has agreed to appear on a tele-seminar May 5th hosted by Rev. Marla.

God Goes to work book coverTogether they are creating an interactive and informative virtual seminar:  Improve Profits/Enrich People: The Economic Power of a Spiritual Work Environment. During this one hour event participants will learn:

* The key characteristics of a spiritual environment

* Management attitudes and behaviors that encourage and foster a spiritual environment

* How a spiritual environment can impact your bottom line

They have also agreed to share a 7- step spiritual tool kit of practical steps you can take to immediately enhance your life, the life of your employees and, ultimately the culture of your workplace. Everyone that registers for the Call will receive the toolkit and a downloadable recording of the call. They have also agreed to present this incredibly valuable information at no cost to you. Simply use the registration link below or CLICK HERE to learn more about this amazing opportunity.

Even if you cannot make the call please register so you can receive the recording and your complimentary 7- step toolkit with everything you need to begin building a spiritual work environment in your organization.

Whether you have a handful of collaborators or are wondering who your first collaborator might be, you stand on the growing edge of a new great adventure in your business. Finding, nurturing and developing your collaborative relationships is an adventure that takes time and yet will ultimately reward you and your clients with expanded opportunities to truly experience spiritual transactions. We encourage you to explore the opportunities and report back on your successes.

Follow this link to learn more about the Improve Profits / Enrich People: The Economic Power of a Spiritual Work Environment Tele-Seminar or Register right now for the call.

Regardless of your choice we wish you, Happy Collaborating.

Until next Time,

Robert

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Robert Brzezinski is an expert team member of The Inspired Business Center based in Lakewood Colorado. The Inspired Business Center collaborates with Entrepreneurs and Executives to transform their companies through a balance of practical spirituality, value-centered leadership and consistent profitability. Our team of experts guides clients on a path starting with an articulated, shared stakeholder vision to the results of fulfilling their organization’s purpose, satisfying customers, increasing profit margins and enhancing owner equity. Our approach combines purposeful people, best business practices, and proven systems. You are welcome to more fully explore “Where Spirituality, Leadership and Profitability Meet” by visiting: http://www.theinspiredbusiness.com

Photo Credits: http://www.flickr.com/photos/ivanwalsh/4006230793/in/faves-53047939@N06/

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WALK YOUR TALK, OR CUSTOMERS WALK OUT

Wednesday, February 23rd, 2011

What are you doing to attract and retain
loyal customers?

Feet and Arrows

Which Shall You Choose?

We’ve been talking a lot about the new economy, how consumers are driving a harder bargain and demanding more from existing vendors.   How do you avoid having competitors “on the cloud” leave you “in the dust?”

In the midst of all the confusion and information overload it’s easy to forget that our customers have been loyal because we’ve not only filled their order, but fulfilled our promise for quality, service and solutions that work.

What else are you doing to retain your good clients?   For most companies, lead generation and business development are keys to growth and profitability.  But even more important is keeping the customers you already have and getting them to buy more!

How often and in what ways do you say “thank you”?  What are you doing to find new solutions to the issues your clients face?

Branding has become a significant marketing concept.  But branding is much more than a clever tag line or a 30 second elevator speech.  Branding should say who you are as a company, what you stand for, what you can be counted on to deliver and why someone should develop a long-term business relationship with you.

Take an objective step back and look at your marketing materials, ad campaigns, and website and determine if your message is consistent and if it accurately reflects the company you are today.

Does your branding reflect the vision and values of the organization?  Do your employees know the importance of that branding message in how they interact with your customers?  Your branding promise and your unique selling proposition should be reflected in your day-to-day operation, from the way your receptionist answers the phone and directs the calls to the delivery of the product.

I recently went to purchase a computer from a store which advertises low prices and quality service, only to learn that if I wanted to get their advertised low price, I couldn’t buy it in the store, but had to go home and buy it online.  After some conversation, we determined that I could go online from one of their computers in the store and make my purchase and then walk up to the customer service counter with the receipt and pick up the product…. A good example of running your customer through the ringer before giving them the price you promised!

Now, more than ever before it’s vital to pay attention to every “stakeholder”; not only your shareholders, but everyone who has a “stake” in your business including employees, customers, vendors, and your community.

It’s a good reality check to invite a couple of business people and consumers who don’t currently work with you or your organization to review your marketing materials, ads and websites and tell you what they perceive, and where there are inconsistencies.  Ask some of your current customers to rate their experience with your company against what your branding statement promises.

In Mastering the Rockefeller Habits, author Verne Harnish says, “The brand promise is the key factor that sets you apart from all competitors…it is the starting point from which all other executive decisions are derived.”

In my newsletter this week I talked about Harnish’s 3 top concepts for business growth and success.   If you didn’t get a chance to read it, here’s the link :

http://theinspiredbusiness.com/dont-lift-your-downhill-leg-a-business-lesson-from-my-dog..html

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Marla Riegel is the founder of The Inspired Business Center based in Lakewood Colorado. The Inspired Business Center collaborates with Entrepreneurs and Executives to transform their companies through a balance of practical spirituality, value-centered leadership and consistent profitability. Our team of experts guides clients on a path starting with an articulated, shared stakeholder vision to the results of fulfilling their organization’s purpose, satisfying customers, increasing profit margins and enhancing owner equity. Our approach combines purposeful people, best business practices, and proven systems.

You are welcome to more fully explore “Where Spirituality, Leadership and Profitability Meet” by visiting: http://www.theinspiredbusiness.com

Photo Credit:

http://www.flickr.com/photos/julia_manzerova/2757851927/sizes/m/in/faves-53047939@N06/

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Are your Giving Thanks for the Holiday Season?

Wednesday, November 24th, 2010

During the hustle and bustle of the holiday season we invite you to pause for a moment and ask yourself one simple question. How easy would it be to write your Thanksgiving week blog on the topic of giving thanks, or just skip it all together? Who would be reading our blog on the day before Thanksgiving anyway? Would anyone notice if we just waited until next year to send another newsletter?

Chapel of Thanksgiving

Chapel of Thanksgiving

OK, that was a few questions, and I know many of you have either asked those questions or heard them asked by friends and colleagues.  Once we hit the middle of November it seems like many companies, especially entrepreneurs get stuck in doing what’s easy and what’s convenient to simply get through the holiday season. We completely understand how busy life and business can get during this season. We also understand you want to do the “right” thing and keep your company moving forward. There is nothing more detrimental to your business than skipping a weekly blog post or a monthly newsletter during the holiday season. How then can you juggle the demands of family, life and business? If there was an easy answer for that we would surely share, however we know every situation is quite different. We will however share a few ideas on how to make this holiday season something unique and potentially profitable for you and your business.

The holiday season, arguably, begins with that All-American holiday of Thanksgiving. Regardless of your country of origin the truth is simple. Thanksgiving has become a week long holiday for many. We begin to check out on Monday and Tuesday as we prepare to travel or host our guests. We continue by shopping on Friday and now even stretch the holiday through the following Monday as Cyber-Monday has become a prevalent aspect of the holiday. Once we return to work in December we all know we only have a few weeks until the traditional year-end break. As our workforce expands we must be sensitive to the world holiday celebrated within our company. We know that many of you have given up on a Christmas party in favor of a holiday party and that in itself is a great step towards expressing unity.

As a business owner you are being called to balance the demands of your business and the desires of your employees. Taking care of the human capital of your business is, in our opinions, paramount. Allowing for flexibility on your part during this season builds a sense of belonging within your workforce. We suggest you identify the people within your company that celebrate various holiday traditions and ask them to come together and determine how the office can be decorated in order to honor all faith traditions. These people may also look at creating a tradition, ritual or party that can honor everyone’s beliefs. We understand that during the holiday season there will be various demands by vendors, suppliers, and customers, yet business must continue as normally as possible. Everyone feels a little extra stress as they try to meet those demands and still plan for vacation time, shopping, cooking and personal celebrations. This stress can lead employees to make costly mistakes and perform poorly. We ask that you look at ways to provide outlets for that stress. This may be a an extra 15 minute break per day or a flex schedule that allows people to come into work a little late and stay late or come in early so they can leave early.

During our recent series on “The 4 Pillars of Spiritual Entrepreneurship” we spoke about Adaptability as an aspect of spiritual business. Now is the time to practice adaptability in a way that serves your employees and your business. Trusting that when you treat your employees, or yourself for solo-entrepreneurs, with flexibility, adaptability and spiritual respect is a form of giving that will return itself in increased loyalty, productivity and understanding for the needs of the business during this busy season. I have often watched as business slows down during the holiday only to pick up again in early January.

Small Globe in eye

Looking Ahead???

The coming weeks are a time to reflect upon your business successes during this year and cast a vision of what may be in the coming year.

Now is a time to express your gratitude for the “Greater Yet to Be” of your business and rest knowing next year will be more amazing that this year or even what you are imagining may come.  Now is not the time to try to force more revenue, more productivity or more business through your organization. Any attempt to make something happen or force an outcome will simply add more stress to your people. Now is the time to look within and prepare for an amazing New Year.

Here at The Inspired Business Center we understand the need to prepare for the future and so we have created a number of opportunities to plan for the coming year without adding any more work to the remainder of this year. Simply head on over to our Coaching Packages Page and consider the possibilities.   The packages range from full year programs to flex programs where you can select a block of coaching time to laser in on a priority challenge. Each of the offerings there are designed to provide you with a system that will support you as you venture into 2011. As always we are here to answer any of your questions and determine which package is the perfect option to support you in the coming year. Simply use our CONTACT Information and together we can explore the options available.

As you enjoy your family, down time, and vacations during the next 6 weeks relax knowing your business is expanding and growing in ways you may not even recognize yet. As you allow this time to be an opportunity to reflect and express gratitude the Universe is conspiring on your behalf. 2011 will be unlike anything you have ever experienced and we are committed to providing you with more ways to be inspired and engaged with the principles of a Spiritual Business.

Until next week,

NAMASTE

P.S. We have a special guest blogger joining us next week, so be sure to check back on Wednesday Dec 1st for this special guest. Then on Dec 8th and 15th Rev. Marla will be sharing a two part series on the new book by Tom Zender God Goes To Work. We have quite a bit in planned for the remainder of the year and invite you to join us as we reflect on 2010 and cast the vision for 2011.

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Robert Brzezinski is an expert team member of The Inspired Business Center based in Lakewood Colorado. The Inspired Business Center collaborates with Entrepreneurs and Executives to transform their companies through a balance of practical spirituality, value-centered leadership and consistent profitability. Our team of experts guides clients on a path starting with an articulated, shared stakeholder vision to the results of fulfilling their organization’s purpose, satisfying customers, increasing profit margins and enhancing owner equity. Our approach combines purposeful people, best business practices, and proven systems. You are welcome to more fully explore “Where Spirituality, Leadership and Profitability Meet” by visiting: http://www.theinspiredbusiness.com

Photo Credit Thanksgiving Chapel:

http://www.flickr.com/photos/schluesselbein/3197240774/

Photo Credit Eye of the World: http://www.flickr.com/photos/mind_scratch/2434031231/in/faves-53047939@N06/

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Pillar #4 Faith and Focus

Wednesday, October 27th, 2010

Today we explore the fourth and final pillar of our series. The pillar of Faith and Focus completes the four corners of our structure and is in my opinion the most import pillar for the spiritual entrepreneur. What is faith and how do we use it? It has been said that Faith is the substance of things hoped for, the evidence of things not seen.

Running on Faith or Focused on something unseen?

Running on Faith or Focused on Something Unseen?

Thus, Faith is in some ways walking from the visible to the invisible. In business we have faith that our products or services will sell. We have faith that someone will not open a shop much like ours on the opposite corner. We have faith that people will spend their money. We have a visible product and we walk into the invisible world of sales and marketing.

Faith takes on many different forms within our company. Our employees must have faith their job will exist tomorrow. Our vendors have faith we will pay our bills on time. Our customers have faith we will continue to provide them with the goods and services they desire. Most importantly we, as owner, executives, and managers must have faith in the economy, local and/or federal governments and the quality of our products. Each of these aspects requires a slightly different form or style of faith.

Ultimately having Faith means we are willing to look beyond the worldly, materialistic view of our life, our business our world, and see something different. We are being called to see the world as we wish it to be rather than what we believe it to be in this moment. How often have you heard someone say, “I’ll believe it when I see it.” That statement is the exact opposite of Faith. Faith is knowing that, “When I believe it I will see it.” In today’s economy we are being asked to believe in the recovery in order to see or experience that recovery. If we wait until we see the recovery to believe it is happening we will continue to wallow our way through what appears to be a recession.

This brings us to the aspect of Focus. Our Focus must be on that which we desire to experience as the truth of our life, business, company, or organization. Another wonderful saying is, “What we think about is what we bring about.” If your focus is on how terrible the recession is you will get to experience a terrible recession.

Let’s look at an old business paradigm of the target market. Often as business owners we are told to focus on our target market. While this was once a wonderful concept I believe it represents an old paradigm of business thinking. As Spiritual Entrepreneurs we are being called to support the expansion of a new paradigm. This new paradigm is one in which all transactions are treated as a spiritual experience, regardless of the players definition of spirituality. Take a look at the target market concept from the consumers’ perspective. Would you rather be someone’s target or their ideal customer? No one wants to walk around with a target on their back; however we do want to be someone’s ideal customer. I believe that if I am your ideal customer you will treat me as a valued asset. Would you rather gets used up and thrown away or be an ideal form of support and growth for a company?

Taking a spiritual approach to business serves to reframe every aspect of our perspective, perception and thus experiences. The pillar of Faith and Focus help to complete that reframing of our minds that open our business to an entirely new avenue of attracting customers, fans, supporters, and financiers. At the Inspired Business Center we are teaching business owners, executives and managers how to bring spirituality in to play in their companies and organizations through Faith and Focus.

Hopefully you now have an understanding of the 4 Pillars and how they can serve as the corners stones of a spiritually based business. During the next three weeks we will explore the practical applications and share how these concepts work in conjunction to support your company or organization.

Until then we invite you to become engaged with these concepts by revisiting each the previous blog posts and refreshing your understanding of the 4 Pillars of Spiritual Entrepreneurship. We also ask that you invite your friends to join us in this conversation. Lastly we suggest you submit any questions you may have as comments to this blog post. We will respond to your questions and comments throughout the week in preparation for the next stage in this series. As we move into exploring how to use these concepts our intent is to open a robust conversation with our readers. We would love your participation in this conversation.

Peace and Prosperity

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Robert Brzezinski is a member of The Inspired Business Center based in Lakewood Colorado. The Inspired Business Center collaborates with Entrepreneurs and Executives to transform their companies through a balance of practical spirituality, value-centered leadership and consistent profitability. Our team of experts guides clients on a path starting with an articulated, shared stakeholder vision to the results of fulfilling their organization’s purpose, satisfying customers, increasing profit margins and enhancing owner equity. Our approach combines purposeful people, best business practices, and proven systems.

You are welcome to more fully explore “Where Spirituality, Leadership and Profitability Meet” by visiting: http://www.theinspiredbusiness.com

Photo Credit: http://www.flickr.com/photos/thomaspurves/4950090586/in/faves-53047939@N06/

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Pillar # 3 Passion and Skills

Tuesday, October 19th, 2010

As we continue our exploration of the 4 Pillars of Spiritual Entrepreneurship we have come to pillar number three: Passion and Skills.  Our intent is that by now you can see how each pillar is built upon a strong foundation, in this case passion, and eventually reaches a higher expression, in this case skills. The pinnacle must be supported by the foundational aspect.  Passion and Skills work together in a number of ways. It is often much like the old which came first, the chicken or the egg question. During the past twenty plus years of working with small independent business owners I have found their entrepreneurial spirit is most likely to be an expression of their passion. These people may have a passion for cooking, or woodworking, or being their own boss, or building businesses. Regardless of how they express their passion they found the passion prior to developing their skills.

The passion is the fuel that fires our engines. It is that spirit within us that makes getting out of bed a pleasure rather than a chore. Now some of you may be thinking I am totally full of it right now. You own your own business and it feels like an albatross that keeps you in bed. It may feel like you are trapped within a venture or company that is a living hell and worse it is of your own making. Sure you had a ton of fun building and launching the company, but now years later you may feel as if you have lost your passion or that which you once loved is now a day to day grind. I would suggest that you have not really lost your passion but rather have gotten lost in a maze of requirements, objectives, and tasks that you simply have not developed the skills to accomplish.

At The Inspired Business Center we work with leaders who’ve spent many years developing the skills necessary to launch and initially operate their business. Many of them report to us that they had little idea of all the various tasks they would be called upon to fulfill as their company grew and expanded. They had the passion and the skills when they started but as new tasks became requirements they set about to learn things they had little or no passion for. It is a highly skilled and trained professional that has a passion for payroll, accounting, and many other aspects of operating a business. This is not to say that accountants and other professionals are not passionate about what they do. On the contrary I know of many highly skilled passionate accountants that have no passion around marketing their business. I know many amazing chef’s that have no time, or inclination to learn all the human resource regulations necessary to run a successful restaurant. Our advice is often the same; focus on your passion, what you love, what brings you joy, what you do best, and hire the rest.

Hiring passionate professionals with the necessary skills, which often require extensive training or education, and allowing yourself to follow your passion for cooking, building, creating, writing, leading or accounting is a sure path to success. It’s like the airline safety warning, put your own oxygen on first before you help others. Only here you serve yourself by sharing and expressing your passion for your business and serve the business by allowing others to serve you in those areas that drag you down, wear you out, and cause you to question why you are in this business to begin with.

As a business owner it is your position to lead by example; to express passion for life, your service or product line; and the reason you started this company in the first place. Our challenge to you today is to tap into the original passion that was the tipping point in your decision to launch your company. When you build from a position of passion and focus upon only the skills you possess or can easily develop you support others by allowing them to bring their gifts to your company. Hiring passionate professionals and utilizing their highly developed skills support the new paradigm of a collaborative economy.

As you build the pillars that support you and your business you will find numerous opportunities to expand your skill set. If you hear an inner calling to learn something new, develop a new or different skill or even gain more up to date education around a skill you already use, by all means do so. However if the thought of learning how to manage your payroll, your marketing, your social media, your training or anything other task feels like a drag on your time or energy then find someone with the passion for such things and form a collaborative, co-operative or co-creative relationship and allow them to serve you by expressing their talents and gifts.

It has often been said that together everyone achieves more. I imagine that is not the first time you have heard that and yet this simple statement is very true. Using the 4 Pillars of Spiritual Entrepreneurship is all about working smarter rather than harder and when we allow our passion to determine which skills we develop life and our business becomes a work of art rather than an albatross of frustration, suffering or drudgery.

If you’re feeling uninspired or less than passionate about your current situation please contact The Inspired Business Center for a no-cost consultation. Together we can look at your Passion and Skills and determine how to use this Pillar to strengthen your entrepreneurial spirit.

Join us next week as we explore the final pillar in this series and begin to look at how you can utilize all 4 Pillars in creating the business life and environment you truly desire.

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Robert Brzezinski is a member of The Inspired Business Center based in Lakewood Colorado. The Inspired Business Center collaborates with Entrepreneurs and Executives to transform their companies through a balance of practical spirituality, value-centered leadership and consistent profitability. Our team of experts guides clients on a path starting with an articulated, shared stakeholder vision to the results of fulfilling their organization’s purpose, satisfying customers, increasing profit margins and enhancing owner equity. Our approach combines purposeful people, best business practices, and proven systems.

You are welcome to more fully explore “Where Spirituality, Leadership and Profitability Meet” by visiting: http://www.theinspiredbusiness.com

Photo Credit: http://www.flickr.com/photos/pinkmoose/178865612/sizes/l/

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