Posts Tagged ‘character’

WALK YOUR TALK, OR CUSTOMERS WALK OUT

Wednesday, February 23rd, 2011

What are you doing to attract and retain
loyal customers?

Feet and Arrows

Which Shall You Choose?

We’ve been talking a lot about the new economy, how consumers are driving a harder bargain and demanding more from existing vendors.   How do you avoid having competitors “on the cloud” leave you “in the dust?”

In the midst of all the confusion and information overload it’s easy to forget that our customers have been loyal because we’ve not only filled their order, but fulfilled our promise for quality, service and solutions that work.

What else are you doing to retain your good clients?   For most companies, lead generation and business development are keys to growth and profitability.  But even more important is keeping the customers you already have and getting them to buy more!

How often and in what ways do you say “thank you”?  What are you doing to find new solutions to the issues your clients face?

Branding has become a significant marketing concept.  But branding is much more than a clever tag line or a 30 second elevator speech.  Branding should say who you are as a company, what you stand for, what you can be counted on to deliver and why someone should develop a long-term business relationship with you.

Take an objective step back and look at your marketing materials, ad campaigns, and website and determine if your message is consistent and if it accurately reflects the company you are today.

Does your branding reflect the vision and values of the organization?  Do your employees know the importance of that branding message in how they interact with your customers?  Your branding promise and your unique selling proposition should be reflected in your day-to-day operation, from the way your receptionist answers the phone and directs the calls to the delivery of the product.

I recently went to purchase a computer from a store which advertises low prices and quality service, only to learn that if I wanted to get their advertised low price, I couldn’t buy it in the store, but had to go home and buy it online.  After some conversation, we determined that I could go online from one of their computers in the store and make my purchase and then walk up to the customer service counter with the receipt and pick up the product…. A good example of running your customer through the ringer before giving them the price you promised!

Now, more than ever before it’s vital to pay attention to every “stakeholder”; not only your shareholders, but everyone who has a “stake” in your business including employees, customers, vendors, and your community.

It’s a good reality check to invite a couple of business people and consumers who don’t currently work with you or your organization to review your marketing materials, ads and websites and tell you what they perceive, and where there are inconsistencies.  Ask some of your current customers to rate their experience with your company against what your branding statement promises.

In Mastering the Rockefeller Habits, author Verne Harnish says, “The brand promise is the key factor that sets you apart from all competitors…it is the starting point from which all other executive decisions are derived.”

In my newsletter this week I talked about Harnish’s 3 top concepts for business growth and success.   If you didn’t get a chance to read it, here’s the link :

http://theinspiredbusiness.com/dont-lift-your-downhill-leg-a-business-lesson-from-my-dog..html

~~~~~~~~~~~~~~~~

Marla Riegel is the founder of The Inspired Business Center based in Lakewood Colorado. The Inspired Business Center collaborates with Entrepreneurs and Executives to transform their companies through a balance of practical spirituality, value-centered leadership and consistent profitability. Our team of experts guides clients on a path starting with an articulated, shared stakeholder vision to the results of fulfilling their organization’s purpose, satisfying customers, increasing profit margins and enhancing owner equity. Our approach combines purposeful people, best business practices, and proven systems.

You are welcome to more fully explore “Where Spirituality, Leadership and Profitability Meet” by visiting: http://www.theinspiredbusiness.com

Photo Credit:

http://www.flickr.com/photos/julia_manzerova/2757851927/sizes/m/in/faves-53047939@N06/

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Spirituality in Business as Clarity in Business

Wednesday, February 16th, 2011
Tom Zender

Tom Zender

By: Tom Zender

If there is one thing that almost everyone can agree upon when it comes to spirituality, no matter your religious background or beliefs, it’s that spirituality brings clarity. The words spirituality and purity have long been synonymous. Spirituality can help to alleviate the muddle that comes with stress, and relax our tendency to overcomplicate our environment. When we struggle in life, when we feel lost, it is clarity that we seek. Spirituality provides such clarity in many emotional, relationship, and further normative contexts. Yet spirituality also has the ability to bring clarity into unclear and frustrating business contexts.

The foundation of business is communications. Deals, bargains, and projects are the result of an interaction between people. As this is where all business starts and ends, it only seems natural that clarity should be sought. While the multiple steps that go beyond the initiation of a potential deal are in many cases interwoven with such complexity that few can understand them, the initial steps should always be clear and concise. Within those steps, one should be able to find the motivation of the parties and their goals to be transparent and easily understood. There are deals where this is not the case, but I would state now that such deals are usually instances of one party trying to maximize their gains from the interaction rather than ensuring the best deal for all involved.

Why is this a problem? Well, business is a long term enterprise. The old chestnut of watching who you step on while you are on the way up, because you never know where they’ll be on your way down, is as true today as it has always been. Nothing lasts forever. Therefore, you want to create as supportive a business environment as possible for yourself and your firm at all times. You want to make sure that the continuity of your success is guaranteed through the high potential of help being there when you need it one day. Not to mention the fact that if both firms are trying to maximize their gains with respect to the needs of the other, a better arrangement over time will likely be found – reaping future gains that cannot exist without a continued and trustful partnership.

Thus the best business is always spiritual in the sense that it is clear and honest. It allows parties to minimize the time needed to do their deal, so that both parties can concentrate on other deals as well. It allows parties to develop a stronger network, sensitive to shifts in the marketplace – whether the changes are technological, taste-based, or event driven. There is always a selfish part to business – you can’t just go out of business or take a substantial loss in order to help the other firm. But the existence of this fact, having it out in the open, is as spiritual an act as envisioning the future benefits of treating your partners fairly today. While there are a lot of people out there trying to link business and other parts of the world to our spiritual selves through obscure and abstract theories, this is a very basic way in which good business can be seen as spiritual in nature. Not to mention the fact that business and spirituality are both ways of structuring our search for the unknown conditions that await us aound the corner. Here too, the greater clarity we can retain for ourselves, the better.

For more on this topic read God Goes to Work written by Tom Zender and available online and at bookstore everywhere. This timely book explains how successful individuals and firms are changing the way they do business by accessing and utilizing a vast reservoir of untapped energy. Learn why Spirituality is the basis for success and the most important asset you have in elevating you and your business to a new level of performance.

www.TomZender.com

TOM ZENDER is President Emeritus of Unity that serves over three million people of all faiths worldwide. He is a recognized spiritual leader and corporate executive with decades of success, who has held management positions at General Electric and Honeywell, and was a Senior VP in NYSE and NASDAQ listed corporations. His corporate board experience includes NASDAQ and Toronto Stock Exchange listed companies.

Reprinted with permission. This article is presented unedited as an opportunity for you, our readers, to gain a deeper perspective of the authors we admire.

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The 4 Pillars of Spiritual Entrepreneurship Virtual Seminar

Wednesday, February 2nd, 2011

As we move into the month of February we are so very happy to announce our new Multi Week Virtual Seminar “The 4 Pillars of Spiritual Entrepreneurship” Many of you may remember our 8 week blog series on this topic last fall and you can read up on the concept in our archives.

Let’s get started with a quick video…Enjoy.

Here are the links for more information.

Visit our website for detailed information and registration instructions.

Visit our Facebook Page and please give us a “Like”

Or the Facebook Event Page.

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The Solstice of Your Business Year

Wednesday, December 22nd, 2010

Star of David at SunriseDecember 21st is the day of the winter solstice the shortest day of sunshine for the Northern Hemisphere.  It’s natural then, for each of us to turn within and shine our inner light more brightly.  A time for stillness and reflection.  Eckhart Tolle, author of The New Earth says “To be still is to be conscious without thought.  You are never more essentially, more deeply yourself than when you are still.”

In that personal stillness we can think back on the year.  It’s been a time of significant change for most of us, a time of what I call values-based choices.

In some instances they’ve been tough decisions based on lower revenues…having to let go of employees who have contributed their time and talents to us, or  being “let go” by some of our customers who were also feeling the crunch.

What have you learned from all this?  What did you discover about what’s truly important to you?  What do you know you want to do differently moving forward?

What did you release that actually lightened your mental or physical load and freed your soul?

In many cases the tough choices have created gaps that need to be filled back in. Maybe there are positions or functions you learned you could live without and other posts that are critical to rehire so you to meet the customer orders that are beginning to increase.

What relationships with family, friends, business associates, or volunteer causes did you put on hold because you were “too busy” that now need to be re-established and re-connected?

What commitments to yourself and others did you sweep under the rug till you had more time?  Is that still something you need or want to fulfill or can some of those items be handled by someone else or not done at all?  Decide and Act.  If you plan to honor a commitment first quarter, get it in your calendar.   If you can’t get it done, let the other party know you can’t do it, and, if possible, help them find another resource.  One way or the other, get those commitments off your mental list of “oughts” and “shoulds” and free up your energy and focus.

Joel Goldsmith wrote “Within us is a deep well of contentment, a vast, all-embracing silence into which we relax and through which all good appears to us.”

The important thing is to be complete and clear as you move into the Holiday Celebrations with family and friends so you can be fully mentally and emotionally “present”.   It’s the greatest gift you can give them!

Blessings and Peace,   Marla

~~~~~~~~~~~~~~~~

Marla Riegel is the founder of The Inspired Business Center based in Lakewood Colorado. The Inspired Business Center collaborates with Entrepreneurs and Executives to transform their companies through a balance of practical spirituality, value-centered leadership and consistent profitability. Our team of experts guides clients on a path starting with an articulated, shared stakeholder vision to the results of fulfilling their organization’s purpose, satisfying customers, increasing profit margins and enhancing owner equity. Our approach combines purposeful people, best business practices, and proven systems.

You are welcome to more fully explore “Where Spirituality, Leadership and Profitability Meet” by visiting: http://www.theinspiredbusiness.com

Photo Credit: http://www.flickr.com/photos/vega_33/2601240910/in/faves-53047939@N06/

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Are your Giving Thanks for the Holiday Season?

Wednesday, November 24th, 2010

During the hustle and bustle of the holiday season we invite you to pause for a moment and ask yourself one simple question. How easy would it be to write your Thanksgiving week blog on the topic of giving thanks, or just skip it all together? Who would be reading our blog on the day before Thanksgiving anyway? Would anyone notice if we just waited until next year to send another newsletter?

Chapel of Thanksgiving

Chapel of Thanksgiving

OK, that was a few questions, and I know many of you have either asked those questions or heard them asked by friends and colleagues.  Once we hit the middle of November it seems like many companies, especially entrepreneurs get stuck in doing what’s easy and what’s convenient to simply get through the holiday season. We completely understand how busy life and business can get during this season. We also understand you want to do the “right” thing and keep your company moving forward. There is nothing more detrimental to your business than skipping a weekly blog post or a monthly newsletter during the holiday season. How then can you juggle the demands of family, life and business? If there was an easy answer for that we would surely share, however we know every situation is quite different. We will however share a few ideas on how to make this holiday season something unique and potentially profitable for you and your business.

The holiday season, arguably, begins with that All-American holiday of Thanksgiving. Regardless of your country of origin the truth is simple. Thanksgiving has become a week long holiday for many. We begin to check out on Monday and Tuesday as we prepare to travel or host our guests. We continue by shopping on Friday and now even stretch the holiday through the following Monday as Cyber-Monday has become a prevalent aspect of the holiday. Once we return to work in December we all know we only have a few weeks until the traditional year-end break. As our workforce expands we must be sensitive to the world holiday celebrated within our company. We know that many of you have given up on a Christmas party in favor of a holiday party and that in itself is a great step towards expressing unity.

As a business owner you are being called to balance the demands of your business and the desires of your employees. Taking care of the human capital of your business is, in our opinions, paramount. Allowing for flexibility on your part during this season builds a sense of belonging within your workforce. We suggest you identify the people within your company that celebrate various holiday traditions and ask them to come together and determine how the office can be decorated in order to honor all faith traditions. These people may also look at creating a tradition, ritual or party that can honor everyone’s beliefs. We understand that during the holiday season there will be various demands by vendors, suppliers, and customers, yet business must continue as normally as possible. Everyone feels a little extra stress as they try to meet those demands and still plan for vacation time, shopping, cooking and personal celebrations. This stress can lead employees to make costly mistakes and perform poorly. We ask that you look at ways to provide outlets for that stress. This may be a an extra 15 minute break per day or a flex schedule that allows people to come into work a little late and stay late or come in early so they can leave early.

During our recent series on “The 4 Pillars of Spiritual Entrepreneurship” we spoke about Adaptability as an aspect of spiritual business. Now is the time to practice adaptability in a way that serves your employees and your business. Trusting that when you treat your employees, or yourself for solo-entrepreneurs, with flexibility, adaptability and spiritual respect is a form of giving that will return itself in increased loyalty, productivity and understanding for the needs of the business during this busy season. I have often watched as business slows down during the holiday only to pick up again in early January.

Small Globe in eye

Looking Ahead???

The coming weeks are a time to reflect upon your business successes during this year and cast a vision of what may be in the coming year.

Now is a time to express your gratitude for the “Greater Yet to Be” of your business and rest knowing next year will be more amazing that this year or even what you are imagining may come.  Now is not the time to try to force more revenue, more productivity or more business through your organization. Any attempt to make something happen or force an outcome will simply add more stress to your people. Now is the time to look within and prepare for an amazing New Year.

Here at The Inspired Business Center we understand the need to prepare for the future and so we have created a number of opportunities to plan for the coming year without adding any more work to the remainder of this year. Simply head on over to our Coaching Packages Page and consider the possibilities.   The packages range from full year programs to flex programs where you can select a block of coaching time to laser in on a priority challenge. Each of the offerings there are designed to provide you with a system that will support you as you venture into 2011. As always we are here to answer any of your questions and determine which package is the perfect option to support you in the coming year. Simply use our CONTACT Information and together we can explore the options available.

As you enjoy your family, down time, and vacations during the next 6 weeks relax knowing your business is expanding and growing in ways you may not even recognize yet. As you allow this time to be an opportunity to reflect and express gratitude the Universe is conspiring on your behalf. 2011 will be unlike anything you have ever experienced and we are committed to providing you with more ways to be inspired and engaged with the principles of a Spiritual Business.

Until next week,

NAMASTE

P.S. We have a special guest blogger joining us next week, so be sure to check back on Wednesday Dec 1st for this special guest. Then on Dec 8th and 15th Rev. Marla will be sharing a two part series on the new book by Tom Zender God Goes To Work. We have quite a bit in planned for the remainder of the year and invite you to join us as we reflect on 2010 and cast the vision for 2011.

~~~~~~~~~~~~~~~~

Robert Brzezinski is an expert team member of The Inspired Business Center based in Lakewood Colorado. The Inspired Business Center collaborates with Entrepreneurs and Executives to transform their companies through a balance of practical spirituality, value-centered leadership and consistent profitability. Our team of experts guides clients on a path starting with an articulated, shared stakeholder vision to the results of fulfilling their organization’s purpose, satisfying customers, increasing profit margins and enhancing owner equity. Our approach combines purposeful people, best business practices, and proven systems. You are welcome to more fully explore “Where Spirituality, Leadership and Profitability Meet” by visiting: http://www.theinspiredbusiness.com

Photo Credit Thanksgiving Chapel:

http://www.flickr.com/photos/schluesselbein/3197240774/

Photo Credit Eye of the World: http://www.flickr.com/photos/mind_scratch/2434031231/in/faves-53047939@N06/

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Are you an Overnight Success?

Wednesday, November 17th, 2010


Follow this Sign to Success>>>>>>>>

There is no “magic formula” for the life and business of a spiritual entrepreneur. The truth is, the entrepreneurial journey is often complex, confusing and yet infinitely exciting as well. The Inspired Business Center thrives on serving business owners, entrepreneurs, managers and leaders as they navigate the choppy seas, and glass like waters of their unique expression of life and business. During the previous several weeks we have explored one perspective of building a spiritually based business and leading that business as a spiritual entrepreneur. We hope you are now walking a little taller, a whole lot stronger are excited about utilizing the power behind the 4 Pillars of Spiritual Entrepreneurship.

Our collective adventure has led us from the foundational thoughts to the pinnacle expressions of building, operating, and enjoying a spiritual business. Throughout this series we have explored the Beliefs and Character that drive you to create something unique, something special, something only you can bring to the planet. We continued to look at how our Vision and Adaptability influence the forms our business takes and how that business can serve both you and your stakeholders. We explored how Passion and Skills support our business in the creative aspects of enterprise building. You also learned how our Faith and Focus serve to keep you on track and moving forward to lead your spiritual business.

Last week we looked at how these eight unique attributes combine to create the four corner pillars of a spiritual business. (This is not to say that there are not other supporting pillars). However these 4 Pillars serve as the primary aspects of spiritual entrepreneurship. The time has come for you to fully integrate these attributes and begin, to integrate them into every aspect of your business, company and organizational culture.

We fully understand that this is not an overnight job. It is however an inside job. I am sure you have heard the story of the overnight success. Someone appears from nowhere and suddenly become a sensation that changes the face of an industry, genre or culture. The myth of the overnight success must end today. We also all know that those “overnight successes” are actually built on years and sometime decides of dedication, courage and unyielding commitment to a dream. We also know that many of these stories are built on the backs of people that learned everything they know the hard way. These folks often scrapped their way up from the streets, lived in their cars, overcame their addictions and built something from what appeared to be nothing. Our question for you is simple; would you rather be an overnight success after decades of hard work and struggle or follow your unique calling in order to have all the success you desire in the right time with the right resources what we call the slow burn success model. Now please understand the slow burn model does not require you sit in a stew pot for the next decade. It requires you to “Slow down in order to move faster.” Business success requires a huge amount of outer work, building system, lining up joint ventures, negotiating with suppliers, vendors and so many other wonderful tasks. Instead of making all this effort and struggle and clawing your way to the top, the “Slow Burn” model simply requires you to BE who you are and DO what comes your way. This is the golden chest that resides below the roof we have just placed on top of The 4 Pillars.

You may be wondering how all this relates to your business. We understand this and honestly want you to sit and contemplate your business for the remainder of this year. Once we move into 2011 The Inspired Business Center will be launching a 10 week 5 part tele-seminar based on the 4 Pillars of Spiritual Entrepreneurship. You can register for this series HERE. During this series we intend to go deeper, much deeper into the aspects of each pillar and how to put each pillar to work in your business. We intend to provide a “Slow Burn” approach to developing a spiritual based organization, and/or business. Our intent is to provide you with an incredibly content and process rich experience that will challenge you to be the best you can possibly be and even more. In order to dot his, however, we must know you are ready for a “Slow Burn” and not looking for an “Overnight Success.” Therefore in December Rev. Marla Riegel will be presenting a 3 part blog series based on the new book by Tom Zender God Goes to Work. During the month she will explore this amazing work and provide you time to reflect upon your desire to create or enhance a truly spiritual business. We know this work is not for everyone however we also know that those of us ready and willing to boldly step forward into the path of your dreams shall experience a shift of Consciousness that will propel you onward and upward as a Spiritual Entrepreneur.

Please know we are grateful you have invested your time and honest feedback with us during this series. Our pledge to you is simply to continue providing insightful content, resources and processes that will support you along this journey of Spiritual Entrepreneurship.

Until Next Week,

Peace and Blessing

~~~~~~~~~~~~~~~~

Robert Brzezinski is an expert team member of The Inspired Business Center based in Lakewood Colorado. The Inspired Business Center collaborates with Entrepreneurs and Executives to transform their companies through a balance of practical spirituality, value-centered leadership and consistent profitability. Our team of experts guides clients on a path starting with an articulated, shared stakeholder vision to the results of fulfilling their organization’s purpose, satisfying customers, increasing profit margins and enhancing owner equity. Our approach combines purposeful people, best business practices, and proven systems. You are welcome to more fully explore “Where Spirituality, Leadership and Profitability Meet” by visiting:http://www.theinspiredbusiness.com

Photo Credit: http://www.flickr.com/photos/rmgimages/4881844153/

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Reaching New Heights

Wednesday, November 10th, 2010

Ama Dablam

During the past 6 weeks we have explored the 4 Pillars of Spiritual Entrepreneurship and as we approach the conclusion of this series we are being given an opportunity to Reach New Heights.

I can not begin to count the number of times I have been assaulted with the “fact” that more millionaires were made during the Great Depression than in any other time during American History. While all this may be true I think it does each of the spiritual entrepreneurs an extreme disservice. The articles and get rich programs that remind us this “fact” imply that f we simply have liquid capital than there is simply no reason for us not to be a millionaire. As the world wide economy has begun to re-invent itself there have been a wealth of opportunities, however a pile of cash and or a great idea are not enough to propel anyone to the all elusive “Overnight Success” status. Last week we looked at the “Power of a Strong BASE” and this week we look at how the pinnacle of each pillar can provide the platform from which we can “Reach New Heights”.

We must then begin with Character. Earlier in this series I asked if you would rather blaze your own trail or be known as someone that followed the crowd. As we stand today on top of this pillar and look across to the top of the other three pillars; Adaptability, Skills and Focus I believe you will see how we have created the platform that rests on top of all 4 Pillars. Are you ready to blaze a trail into the unknown, into the field of unlimited possibilities, or stay within the confines of what you already know?

Once you commit to the journey of blazing a new trail you will find that Adaptability has its benefits. I truly believe one of the contributing factors to the success of all those depression era millionaires was the ability to adapt to “What Is”. Rather than wallow in the dis-belief of their abilities, character and skills they stayed focused on their ability to adapt their situation into something that would make life work for them, No Matter What.

These pioneers also made use of the Skills they already possessed, or set out to gain new skills that would position them perfectly for the raising tide of innovations and new ideas. During my studies of these men I was often struck by the visionary nature they all exhibited. These men were able to blaze trails where many only saw quicksand. They often were called to develop new ways of Being or Doing what was required in order to move in the direction of their dreams.

Finally our Focus must be on our dreams and our ability to accomplish those dreams. A friend recently reminded me of the dynamic trajectory of an archer’s arrow in flight. The archer never questions the arrow’s ability to fly and the arrow simply flies to where the archer focused his attention. The focus we are being called to bring is an unwavering faith in ourselves and our chosen business. As spiritual entrepreneurs I would also suggest we are being called to focus our efforts on co-creating a world that works for everyone, in whichever ways we can.

Standing on top of the platform supported by the 4 Pillars provides an unrestricted view of the heavens. From up here it is easy to see the unbounded Character, the malleable Adaptability, the forever expanding Skill set and the unwavering Focus necessary to express ourselves as spiritually minded business owners,managers and organizational leaders. Spiritual leadership is about more than understanding these principles; it is about modeling these behaviors in every moment and with every policy, procedure and personal interaction.

At the Inspired Business Center we strive to support Spiritual Entrepreneurs as they move in the direction of their dreams and support a new vision of business and organizational leadership. We understand that each and every organization is a living breathing unique emanation. As such we provide unique solutions for each organization we work with. We invite you to learn more about what we do and who we are by joining us on the third part of a three part Tele-Seminar: The Courage to Hold the Vision. You can learn more about this FREE CALL HERE. We also invite you to experience a no-obligation consultation and learn how you can implement the 4 Pillars of Spiritual Entrepreneurship in your business or organization. Simply CONTACT US for details.

Be sure to join us next week as we conclude this 8 week series and provide some glimpses of what we will be sharing as this year comes to a close and we move into 2011. Make sure you check in with us next week as we put the roof on our organizational structure and explore the next steps in utilizing our Beliefs, Character, Vision, Adaptability, Passion, Skills, Faith and Focus in the creation of an amazingly prosperous business.

Until next week,

Peace and Prosperity

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Robert Brzezinski is a member of The Inspired Business Center based in Lakewood Colorado. The Inspired Business Center collaborates with Entrepreneurs and Executives to transform their companies through a balance of practical spirituality, value-centered leadership and consistent profitability. Our team of experts guides clients on a path starting with an articulated, shared stakeholder vision to the results of fulfilling their organization’s purpose, satisfying customers, increasing profit margins and enhancing owner equity. Our approach combines purposeful people, best business practices, and proven systems.

You are welcome to more fully explore “Where Spirituality, Leadership and Profitability Meet” by visiting: http://www.theinspiredbusiness.com

Photo Credit:

Moutain:http://www.flickr.com/photos/shicks/845155014/

Buddha:http://www.flickr.com/photos/pagedooley/3493267443/

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Pillar #1 Belief and Character

Wednesday, October 6th, 2010

A Character of Belief

A Character of Belief

Last week we shared an overview of the 4 Pillars of Spiritual Entrepreneurship. As we explore each of the 4 pillars during the coming month it may help you to visualize each pillar as having a base which sits upon a foundation and a pinnacle upon which the roof of the structure rests.

Today we will explore the base of the first pillar: Belief and Character two distinct yet complimentary principles. Beliefs are the base building blocks of your life; they form the basis of your outlook and serve in establishing your internal map of reality. Although you might adjust your operations because of current events or other factors beyond your control your beliefs will always serve to shape your character.

How many times have you heard that the success of a restaurant relies on three aspects; location, location, location? This is a common belief system within the restaurant industry and beyond. However I have worked with restaurant owners that have done quite well in spite of what many would consider a poor location. If you ask them about this belief they will tell you it has nothing to do with their success. These successful restaurant owners chose not to believe that their location could adversely impact their business.

In today’s business climate you may hear many things from the media; we are in a recession, we are in a recovery, or we are looking at a double dip recession. Who should you believe? Regardless of which scenario you choose you will begin to, align your business and your operations with the belief you feel is most likely to come true, or is already a reality. The deeper truth is that we contribute our business’ experience of recovery, recession, success or failure based upon the beliefs we opt in to.

Hopefully we aren’t telling you anything you don’t already know. Yet how many of your employees know this simply truth? Do they choose to opt into limiting beliefs without your awareness? Are your manager, suppliers and collaborators subtly, not intentionally, sabotaging your business when they buy into the limiting beliefs.

All these beliefs lead to the development of our character. Simply stated your character is what distinguishes you from others. The question quickly becomes “Do you wish to be known as someone that follows the crowd or someone that blazes their own path”? I often teach that a visionary is one that makes their own way in the world without looking back to see if anyone is following them. How often have you heard people describe someone as a visionary? Your character is the out-picturing, the manifestation of your beliefs. Character serves to shape how others perceive you and whether they will follow you in business, honor your opinions, or even purchase your products or services.

Character serves as the pinnacle of this pillar as it is the higher expression of your foundational beliefs or worldview.  It is your character that supports the ceiling of whatever structure you own, operate or manage.

Building a solid and strong business requires not only the 4 pillars of spiritual entrepreneurship but a bedrock foundation as well. This foundation is your form of spiritually, religious or personal faith tradition.  Regardless of what label you place upon this aspect of your life the truth remains that you have been building your foundation from a very young age. The joy in this is that you can add to, strengthen and support your foundation through various means. At the Inspired Business Center we do not push any one faith tradition, but rather suggest you strengthen your own involvement with whatever form of spirituality suits you. We know a solid spiritual practice will strengthen your business as well. The beliefs taught and modeled in your place of worship can be an amazing example of how your beliefs create your reality and thus your character and support your business in turn.

Next week we shall continue our exploration of the 4 pillars by looking at how the pillar of Vision and Adaptability support the creating on your rock solid business and how you can engage others in the creation of the business you truly desire.

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Robert Brzezinski is a member of The Inspired Business Center based in Lakewood Colorado. The Inspired Business Center collaborates with Entrepreneurs and Executives to transform their companies through a balance of practical spirituality, value-centered leadership and consistent profitability. Our team of experts guides clients on a path starting with an articulated, shared stakeholder vision to the results of fulfilling their organization’s purpose, satisfying customers, increasing profit margins and enhancing owner equity. Our approach combines purposeful people, best business practices, and proven systems.

You are welcome to more fully explore “Where Spirituality, Leadership and Profitability Meet” by visiting: http://www.theinspiredbusiness.com

Photo Credit:

http://www.flickr.com/photos/francescogola/4930619804/sizes/o/in/photostream/

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