Corporate Giving as a Spiritual Transaction

Today is Colorado Gives Day, a first of it’s kind online fundraiser to benefit over 500 of the state’s charities. The cooperation, coordination and strong intention behind this event reflect a spiritual purpose for doing good in the world that transcends individual and business needs and wants.

Tom Zender in his new book God Goes to Work calls this a Spiritual Transaction.  He  defines it, in part, as an interchange between each of us and all those things beyond ourselves.  He adds, “A Spiritual Transaction maximizes the potential of every business deal and is the foundation of the kind of company that can compete in the new economy.  These transactions foster a positive atmosphere that allows it’s members to work harder, faster and with increased innovation.”

In this groundbreaking book, Zender also discusses the role of corporations as good citizens and makes the case that there is a common ground forged between organizations that look not only at the internal environment, but also at the communities in which they operate. He contends that corporate citizenship is good for both the bottom line and for the soul of the organization.

Another report released today in The Herman Trend Alert says 30 percent of executives want their philanthropy to make a local impact. According to the study conducted by Weber Shandwick, the primary reason they invest in charitable and socially responsible activities is to impact what they view as critical issues in their communities. A second reason is to see their organization’s values in action.  Other factors included building customer loyalty  and customer/employee retention.

So, in this season of giving, remember the role of your company in making a difference outside the boardroom.  Zender says that Spiritual Transactions “start with the realization that you can become a bigger part of the world and that the world can never get bigger without you.”


Marla Riegel is the founder of The Inspired Business Center based in Lakewood Colorado. The Inspired Business Center collaborates with Entrepreneurs and Executives to transform their companies through a balance of practical spirituality, value-centered leadership and consistent profitability. Our team of experts guides clients on a path starting with an articulated, shared stakeholder vision to the results of fulfilling their organization’s purpose, satisfying customers, increasing profit margins and enhancing owner equity. Our approach combines purposeful people, best business practices, and proven systems. You are welcome to more fully explore “Where Spirituality, Leadership and Profitability Meet” by visiting:

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