Often sound business principles can become over used, misunderstood and meaningless catch phrases. At The Inspired Business Center we strive to bring real meaning to many of these overused concepts. Recently we have been focused upon authentic collaborations as it seems this is one of those misunderstood concepts. Our intention is to model authentic collaborative efforts so others may realize how easy and effective collaboration can be.
The old paradigm of a successful business is one of competition. This model worked very well for quite some time. Eventually we evolved our business practices and the age of the Joint Venture was born. Joint Ventures by their very nature are transitory. Two or more people come together for a limited amount of time to accomplish a goal. Once that goal is reached the parties involved go their separate ways. Joint Ventures only require a short term commitment to the values expressed by the people involved. Often there are hidden agendas within these types of partnerships. One partner may have a bigger mailing list than another or have more contacts with a specific niche than the other. Often the intent is different for each partner as they hope to attain a goal that benefits themselves rather than everyone involved.
Authentic collaborations however are designed to truly benefit everyone involved including the clients. Collaborative efforts imply that all parties to have some degree of shared values. While they may not agree on every aspect of running a business or the best way to serve the customer they do agree that service to the end users of their services or products are of the utmost importance. Collaborative partnerships look more like relationships than they do business arrangements.
Consider what happens when a fast food chain and a movie studio come together to promote the latest and greatest superhero. Both parties want to make money, and there is nothing wrong with that. They both also want to gain as much exposure and recognition for their respective brand. Again there is nothing wrong with a desire to gain a larger “brain share” in the consumers mind. Eventually the promotion runs its course and both parties go back to business as normal. They may or may not run a similar promotion in the future.
These types of Joint Ventures can be very successful, however I question of either party really considered the values of the other company, whether the other company actually made a profit or benefited from the transaction. You may be thinking that this is OK; that this is a normal everyday business transaction and that as a business owner your responsibility is to your own bottom line not whether or not the other guy made any money. This old school approach to business transaction was once valid, however today’s economy requires something more, a new paradigm of business relations.
In his book GOD Goes to Work – New Thought Paths to Prosperity and Profits Tom Zender shares an idea whose time has come. He teaches how to develop and nurture Spiritual Transactions. At the Inspired Business Center we are pleased to call Tom a collaborator. We believe the development of long term, collaborative relationships is one of the keys to creating a truly magnificent business; a business that cares about its own employees, profits, and success as well as the well-being, profits and success of its collaborators.
As Tom, Marla and I have been collaborating on “Improve Profits/Enrich People: The Economic Power of a Spiritual Work Environment.” we have learned more about each other, and we truly care about each other’s business and well-being. This project is about more than just gaining market share. Together we have joined forces to create something truly unique; something we believe will benefit each of us and provide immense value to those that choose to experience our collaborative efforts.
We invite you to learn more about Tom and his groundbreaking work as we consider what it take to develop a Spiritual Work Environment. As a special gift everyone that registers will receive a recording of the tele-seminar and a 7 - Step Spiritual Tool Kit of practical steps you can take to immediately enhance your life, the lives of your employees and, ultimately the culture of your workplace.
Register today for: “Improve Profits/Enrich People: The Economic Power of a Spiritual Work Environment.” You are also welcome to read more about Tom on our blog at the following links.
Until Next Time,
Peace and Blessing
Robert Brzezinski is an expert team member of The Inspired Business Center based in Lakewood Colorado. The Inspired Business Center collaborates with Entrepreneurs and Executives to transform their companies through a balance of practical spirituality, value-centered leadership and consistent profitability. Our team of experts guides clients on a path starting with an articulated, shared stakeholder vision to the results of fulfilling their organization’s purpose, satisfying customers, increasing profit margins and enhancing owner equity. Our approach combines purposeful people, best business practices, and proven systems. You are welcome to more fully explore “Where Spirituality, Leadership and Profitability Meet” by visiting: http://www.theinspiredbusiness.com